Exclude android users
How do I make sure my ad only appears for Mac users and iOS users? Or, if that's not possible, is there any way to exclude Android users? I looked everywhere, and I couldn't find the settings to specify the demographics at a level that you can for Facebook ads. Honestly, between the user interface of the website and the technical support so far, I don't know why I'm even still trying to use AdWords, but I promised myself I'd try to run at least one ad campaign on Google. I saw a few posts in this community, but most seem to imply there's no real demographic targeting. I can't imagine that's true, since Google is the king of ads, right?
Re: Exclude android users
If you want to target on Mac or iOS Users or You want to exculde the Android User this is not possible for Search Network only. But these settings are still available for Display Network you can target user on the basis of devices or operating system or Carriers & wireless networks.
Read this article: https://support.google.com/adwords/answer/1722028?hl=en
Second Question you have asked reagrding the demographic settings those are also not available on Search Network Only Campaigns, these settings are avilable on Display Network where you can target by Gender or age.
Read this article: https://support.google.com/adwords/answer/2580282?hl=en