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Exact match on company name

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# 1
Visitor ✭ ✭ ✭

I have been asked to get ads for a new company name to show up in the first page. Does meeting the CPC estimate definately mean that the ad will show up on the first page? 

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Marked as Best Answer.
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Accepted by Eric (Google Employee)
September 2015

Re: Exact match on company name

Top Contributor
# 2
Top Contributor

Hello AdwebBC,

 

Welcome to the community Smiley Happy

 

Meeting the "First page bid estimate" does not guarantee that your ad will show on the first as it is an estimate after all. The estimate is based on the quality score of your keyword and also that of the competition for that bid auction. So even if you meet the CPC estimate you won't necessarily be shown on the first page, it's just useful to use as a guideline but is generally a fairly good estimate. 

 

Make sure you monitor your ad position for the company name keyword and eventually you will get an idea of the required first page CPC bid.


ScottyD, AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: Exact match on company name

Top Contributor
# 2
Top Contributor

Hello AdwebBC,

 

Welcome to the community Smiley Happy

 

Meeting the "First page bid estimate" does not guarantee that your ad will show on the first as it is an estimate after all. The estimate is based on the quality score of your keyword and also that of the competition for that bid auction. So even if you meet the CPC estimate you won't necessarily be shown on the first page, it's just useful to use as a guideline but is generally a fairly good estimate. 

 

Make sure you monitor your ad position for the company name keyword and eventually you will get an idea of the required first page CPC bid.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Exact match on company name

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

You might also want to look at bid estimates related to top of page impressions.  At some point, I'm sure the company will ask about being listed at the top.  Robot wink  See:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=188877