AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.1K members online now
4.1K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Exact Match clarification

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

If m keyword is 

[alzheimer's facilities] <------- exact match

 

will my ads be triggered for 

 

search term "alzheimer's  facility"??

 

Will it forgive that small plural variation?

 

Thanks!!

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Hector C
April 2017

Exact Match clarification

Top Contributor
# 2
Top Contributor

Hi Hector,

 

Usually Google treats singular and plural as the same, and an exact match of one will work for both.

 

The only exception would be where Google thinks the meaning has changed. That would be rare. And probably obvious.

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Hector C
April 2017

Exact Match clarification

Top Contributor
# 2
Top Contributor

Hi Hector,

 

Usually Google treats singular and plural as the same, and an exact match of one will work for both.

 

The only exception would be where Google thinks the meaning has changed. That would be rare. And probably obvious.