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Estimated First Page Bid

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# 1
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I recently add a new keyword to an adgroup, but in the Adwords Interface it does not display the value of the Estimated First Page Bid.  It just shows a line.  Why is the FirstPageCpc not getting set for a newly added keyword?


2 Expert replyverified_user

Re: Estimated First Page Bid

Top Contributor
# 2
Top Contributor

Hi Etienne L,

 

The first page bid estimate is based on your keyword's Quality Score and recent advertiser competition.

 

As you have just added the keyword, the system is still eveluating its quality score.

 

The first page bid estimate will appear once this valuation is done.

 

Deepak

Re: Estimated First Page Bid

Top Contributor
# 3
Top Contributor

I would add that I do not quite trust those estimates;

I rather use the keyword tool to get an idea about CPC that was actually paid by advertisers.Those are raw data rather than an "estimate".

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Estimated First Page Bid

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# 4
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The thing is the quality score shows, but the estimated first page bid does not for these newly created keywords.