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Estimated CTR - spa marketing services search campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi! I’m new to AdWords and I want to implement a Search campaign. In order to estimate a budget, I wanted to know if any of you have been involved in campaigns for spa marketing services and what CTR I should expect for keywords related to that? Thanks!

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Accepted by topic author Alina O
March 2016

Re: Estimated CTR - spa marketing services search campaign

Visitor ✭ ✭ ✭
# 3
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Re: Estimated CTR - spa marketing services search campaign

Top Contributor
# 2
Top Contributor
Hello;
Google does not disclose performance statistics in different verticals, and if it does this is general statistics.
Try to search for case studies and some statistics here;
https://www.thinkwithgoogle.com/
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Alina O
March 2016

Re: Estimated CTR - spa marketing services search campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Alina!
There may be something useful for you:
http://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks
Regards,
Stipica

Re: Estimated CTR - spa marketing services search campaign

[ Edited ]
Top Contributor
# 4
Top Contributor

@Stipica G;

I would not trust any data not published or endorsed by Google, and take it with a grain of salt...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Estimated CTR - spa marketing services search campaign

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
@MosheTLV;
Sure, I get you point! But with these thing you take and use whatever it is available!
You could argue that this agency is only in US and that their campaigns may not be optimal..., but who can get better public data? :-)
For me it is of somewhat limited use but definitely better than nothing!

Re: Estimated CTR - spa marketing services search campaign

Rising Star
# 6
Rising Star

Hi Alina,

 

Even after choosing targeted Keywords related to SPA marketing and getting help/rough Idea for avg. CPC, the CTR is never predetermined anyhow.


Everything depends on your marketing strategies which includes a lot of factors:


Your Keywords match type
Negative Keyword List
Ad extension
Bids/bid strategy
your ads(CTA, USPs)
Ads position


Regards
Archit, AdWords Rising Star, Community Profile
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