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Enhanced Campaigns _ Bidding

[ Edited ]
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# 1
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I am little confused with Enhanced campaign - Bid Adjustment.

 

Example:

 

My campaign budget is $200 per day and ad group is $0.50. My target location is A, B, C.

 

Suppose i am increasing bid by 20+ for A and 30+ for B. so from $200 how much is going to A, B and C? I am very confused.

 

Kindly Help!!!

 

 

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Enhanced Campaigns _ Bidding

[ Edited ]
Top Contributor
# 2
Top Contributor

The bid adjustment/increase isn't increasing your BUDGET, it's increasing your BID by the % that you set. Assuming you've got your campaigns settings set to "deliver clicks as quickly as possible", it will adjust these bids by 20% and 30% for your locations until your budget runs out for the day. 

This should answer your question:

http://www.clickz.com/clickz/column/2266184/demystifying-googles-enhanced-campaigns-bid-modifiers


Skip down to the "How Multipliers Stack" section. I don't want to copy and paste the whole thing here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Enhanced Campaigns _ Bidding

[ Edited ]
Top Contributor
# 2
Top Contributor

The bid adjustment/increase isn't increasing your BUDGET, it's increasing your BID by the % that you set. Assuming you've got your campaigns settings set to "deliver clicks as quickly as possible", it will adjust these bids by 20% and 30% for your locations until your budget runs out for the day. 

This should answer your question:

http://www.clickz.com/clickz/column/2266184/demystifying-googles-enhanced-campaigns-bid-modifiers


Skip down to the "How Multipliers Stack" section. I don't want to copy and paste the whole thing here.

Re: Enhanced Campaigns _ Bidding

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# 3
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Thanks Dave.

 

It answers my question.

 

I have not upgraded my account yet. I am trying to understand the subject well.

 

Do you think its advisable to create new campaigns per market or location?