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Enhanced CPC & Conversion Optimiser

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# 1
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I created a New Adwords account today and was creating a search  campaign today and under campaign settings , i saw that under bidding strategies, Enhanced CPC Tab is enabled. I have seen this first time, as most of the time , i found this disabled ? Can anyone please explain . 

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Accepted by topic author Brand V
September 2015

Re: Enhanced CPC & Conversion Optimiser

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# 3
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Hello,

 

Its an optional feature. You can disable it unless you would like to try it out.

Click on EDIT & choose other option.

Enhanced CPC.png

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Re: Enhanced CPC & Conversion Optimiser

Top Contributor
# 2
Top Contributor

Hi Brand V,

 

Did you use AdWords Editor to create the account? I ask because the old version used to have enhanced CPC disabled by default whereas this new version of Editor has it enabled by default. 

 

If you're interested in learning about the bidding strategy then I recommend reading this article from the Help Centre.


ScottyD, AdWords Top Contributor
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Marked as Best Answer.
Solution
Accepted by topic author Brand V
September 2015

Re: Enhanced CPC & Conversion Optimiser

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hello,

 

Its an optional feature. You can disable it unless you would like to try it out.

Click on EDIT & choose other option.

Enhanced CPC.png