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Engagement Ads

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# 1
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I already have image ads running in my campaigns. I have a campaign created for each placement. Now, I would like to add Engagement Ads (Lightbox Ads) to my campaign. Should I create separate campaigns to track the performance of my Engagement Ads or should I add the engagement ads to my current campaigns? 

Thanks in advance Smiley Happy

 

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Accepted by topic author Prasad P
July 2016

Re: Engagement Ads

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# 2
Top Contributor
Hi Prasad,

Separating the reporting of click-driven ads from the that of engagement ads is a best practice which helps maintain a clean household and minimizes the risk of interpreting engagements as clicks by chance. I'd create separate campaigns for your new ads.

Best,
Lakatos

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Marked as Best Answer.
Solution
Accepted by topic author Prasad P
July 2016

Re: Engagement Ads

Top Contributor
# 2
Top Contributor
Hi Prasad,

Separating the reporting of click-driven ads from the that of engagement ads is a best practice which helps maintain a clean household and minimizes the risk of interpreting engagements as clicks by chance. I'd create separate campaigns for your new ads.

Best,
Lakatos