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Effects of SEO keywords ranking on Adwords

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

My client reported that SEO ranking has been gone down drastically. I am using the same keywords that are used in SEO in my Adwords campaigns will this going to create a effect on my conversions...


Any insight will be helpful...

 

Frank

1 Expert replyverified_user

Re: Effects of SEO keywords ranking on Adwords

Top Contributor
# 2
Top Contributor

NO;

These are separate systems. There  could be a minor indirect  effect by the "landing page experience".  (If you changed the landing page - that might have a alight impact on AdWords QS. This does  not seem to be the case.)

Generally speaking, (without nuances) these are two independent systems  - unrelated.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Effects of SEO keywords ranking on Adwords

Follower ✭ ✭ ☆
# 3
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Thanks mate...one more thing i noticed that in the Multi channel funnel in Analytics there are many Paid assisted conversions...does it make any sense if i tell my client that although you got more conversions via orgranic and direct etc but these conversions were assisted by Paid Adwords keywords....

 

Frank