AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.4K members online now
4.4K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Dynamic Remarketing Tag Help

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am trying to set up a dynamic remarketing tag for an eCommerce site and my confusion is with the Google tag params. I have 3000 products, I can not possible add the individual prodid for each product, this is also true for total value.  Can't I set it up where the it shows products that the consumer just recently saw/visited?  If so, what do I use in the ""?

 

Thanks

 

ecomm_prodid: "", ecomm_pagetype: 'home', 'cart', 'product' ecomm_totalvalue: ""

 

1 Expert replyverified_user

Re: Dynamic Remarketing Tag Help

Top Contributor
# 2
Top Contributor
Hi dsmithmiles,

That's not going to work. If you can add this to your pages, why can't you pull your product id and assign it? And do the same for total value. This is how they determine which product your visitor was looking at.

With 3000 products, I would imagine you are using some sort of CMS. That CMS should allow you to insert variable values into the html or javascript on the page through your templates.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords