AdWords
2.2K members online now
2.2K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Dynamic Remarketing Ads for Flights

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Team,

 

Greetings for the day.

 

I have query regarding the remarking ads, below is my scenario:

 

1. Customer comes to my website, search for flights e.g. London to Manila, entered his desired dates, airline name, number of passenger.

2. He reached to result page and select one flight option.

3. Now he is on Passenger information page and closed the website window.

 

Now I want to target the same user by re-marketing display ads.

 

When the same customer click on banner, he will lead to result page, by searching the same information he searched earlier.

 

I need your suggestion. How I can achieve this through my campaign, what task I need to perform to achieve this result.

 

Thanks & Regards,

Vishal

 

 

 

 

1 Expert replyverified_user

Re: Dynamic Remarketing Ads for Flights

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Vishal,

If your users are leaving from Passenger information page then you need to create Remarketing Audience list Abandon Users from Passenger Information: - Who visited your Passenger Information but not visited next page.

And you can target those Abandon Users in your remarketing campaign.

I will recommend to go through the below URL (as you have already know about remarketing list) :-

https://support.google.com/adwords/answer/6297497

I hope this will help you.

Please let us know if you have a query on this.

Thanks,
Anand

Re: Dynamic Remarketing Ads for Flights

Top Contributor
# 3
Top Contributor
I don't think this will pull up the information on the flight and the search.

You will need to look at dynamic remarketing and you are going to have to get your website to spend back parameters regarding the depart/destination, flight times etc. if you want to run this type of campaign.

Take a look at this : https://support.google.com/adwords/answer/3111920#standard_parameters

Re: Dynamic Remarketing Ads for Flights

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
Agree with @stickleback. We need to setup custom parameters tag in remarketing code if we want to track detail level of user information in remarketing audience list.

Thanks,
Anand

Re: Dynamic Remarketing Ads for Flights

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you Steve,

I have setup custom parameters on my result page, below is the code

<script type="text/javascript">
var google_tag_params = {
flight_originid: 'LHR',
flight_destid: 'BKK',
flight_pagetype: "searchresults",
flight_totalvalue: 387.05,
};
</script>

Which is implemented for manual feed file and for static pages, URL's which I have mentioned on the manual feed file.

Below is the direct URL for my result page.
https://www.domain.com/SearchRes.aspx?culture=en-GB&depCity=LON&arrCity=CAI&depDate=24/06/2016&arrDa...

Now my question is:
1. Where do I place this result page URL in Google Dynamic Remarketing, so whenever user click on ads, It will take him to same result page.
2. How we will update automatic feed update.


Thanks & Regards,
Vishal

Re: Dynamic Remarketing Ads for Flights

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Steve,

Please help me about on my further query.

Thanks & Regards,
Vishal