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Dynamic Keywords - what is returned to {keyword} ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When using dynamic keywords and submitting it to the destination url (eg. foo.com/keyword?={keyword} ) what is returned for the value of keyword?

 

Is the value of the keyword what ever the user submitted to google, or is it the keyword I submitted - which google matched with the user's submission?

 

Example

Say I run a deluxe chocolate site, the keyword for this ad is belgian chocolate milk mix . If the user submits  nesquik  to google search and for some reason my advertisement is displayed, and the user clicks it. Which keyword is submitted to the url foo.com/keyword?={keyword} ?

 

Thanks for your help!

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Marked as Best Answer.
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Accepted by topic author FlorianM
September 2015

Re: Dynamic Keywords - what is returned to {keyword} ?

[ Edited ]
Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Reading around the forums it sounds like its my keyword that's used, not the user's search entry.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author FlorianM
September 2015

Re: Dynamic Keywords - what is returned to {keyword} ?

[ Edited ]
Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Reading around the forums it sounds like its my keyword that's used, not the user's search entry.

Re: Dynamic Keywords - what is returned to {keyword} ?

Top Contributor
# 3
Top Contributor

Hi FlorianM,

 

You are correct! It returns the keyword on which you bid that triggered the ad display.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords