AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.1K members online now
5.1K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Dynamic Keyword Insertion not working

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have an ad with a dynamic keyword insertion like this in the title:

 

{KeyWord:This is the default}

 

If I check my ad using the Ad preview (or even if I check it myself in google live), the keyword never get inserted. I tried with many keywords that have a small length and should be displayed. To note, all the keywords in the ad group are using the modified broad match,

 

My ad is showing but the default is always selected. Why?

 

 

1 Expert replyverified_user

Re: Dynamic Keyword Insertion not working

Top Contributor
# 2
Top Contributor

Hi
Check the search terms report to figure which keyword triggered the ad.
It Could be that this keyword did not trigger that ad for various reasons. (most likely low ad-rank)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Dynamic Keyword Insertion not working

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Moshe,

I don't have any data since it's a new ad group, and the first day. I just want to make test to be sure that the Dynamic Keyword Insertion works well before getting too much traffic.

If I test the ad with any of the 100+ keywords in the group, the keyword never get inserted. All the keywords are showing a QS over 6/10.

Re: Dynamic Keyword Insertion not working

Top Contributor
# 4
Top Contributor
Well.. is the ad triggered?
The way to figure which keyword triggers that ad is by using the "search term report".
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Dynamic Keyword Insertion not working

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hello Alex R,

 

I find your approach to test DKI with the Ad Preview to be correct. You shouldn't wait for actual search terms to trigger your Ad. This approach is also explained in the DKI help page :

 

https://support.google.com/adwords/answer/2454041

 

"Tips

  • For Search Network campaigns, see how your keyword insertion ad will appear to potential customers by using the Ad Preview and Diagnosis tool, making sure your ad is enabled, and checking your account statistics.  "

Now to find out why it is not working check on the same page above and expand the section "Keywords aren't showing in approved keyword insertion Ad" and there are many possible reasons listed there :

 

possible-reasons-dki.png