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Dynamic Keyword Insertion for Ads

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# 1
Follower ✭ ☆ ☆

would you suggest creating 2 versions of the same ad in each adgroup? by that i mean, one with the static headline you want to ideally display and then the exact same ad again but with a dynamic headline as well which will insert the keyword into the headline if that's what the user searches?  or would they basically compete against themselves/it's not a good way to go about it?

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Accepted by topic author Ian G
July 2017

Dynamic Keyword Insertion for Ads

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# 2
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Hi There,

 

Yes it is good practice to always be testing different ad variations. Even if you use 2 DKI ads, use 2 within the same ad group with different descriptions or call to actions. 

 

This way, you can continue to optimise on performance Smiley Happy

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Marked as Best Answer.
Solution
Accepted by topic author Ian G
July 2017

Dynamic Keyword Insertion for Ads

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi There,

 

Yes it is good practice to always be testing different ad variations. Even if you use 2 DKI ads, use 2 within the same ad group with different descriptions or call to actions. 

 

This way, you can continue to optimise on performance Smiley Happy

Dynamic Keyword Insertion for Ads

Top Contributor
# 3
Top Contributor

You can try the same in the same ad group.

There will be no competition, the most relevant(default ad rotation settings) will be served more.


Regards
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