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Duplicate Keywords self-competition across diff targeted campaigns

[ Edited ]
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# 1
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Need Confirmation. Duplicate keywords do not compete against each other if the campaign targeting (location) within same account is different. Right? Smiley Happy thanks 

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Accepted by Ratan-Jha (Top Contributor)
September 2015

Re: Duplicate Keywords self-competition across diff targeted campaigns

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# 2
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Hi Nikola,

 

You are right!

If you have opted for geotargeting then bidding on the same keyword more than once is not considered duplicate in AdWords.  That is if your ads are served up to different parts of the country/world for the same keyword, its really OK to bid on that keyword  more than once because those campaigns are not competing with one another. example: "Digital Signage" with location targeting New York and "Digital Signage" with location targeting California are not duplicate keywords

 

Even if the keyword is of different match type- exact vs broad match, do not compete against one another

 

Preeti 

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Marked as Best Answer.
Solution
Accepted by Ratan-Jha (Top Contributor)
September 2015

Re: Duplicate Keywords self-competition across diff targeted campaigns

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi Nikola,

 

You are right!

If you have opted for geotargeting then bidding on the same keyword more than once is not considered duplicate in AdWords.  That is if your ads are served up to different parts of the country/world for the same keyword, its really OK to bid on that keyword  more than once because those campaigns are not competing with one another. example: "Digital Signage" with location targeting New York and "Digital Signage" with location targeting California are not duplicate keywords

 

Even if the keyword is of different match type- exact vs broad match, do not compete against one another

 

Preeti 

Re: Duplicate Keywords self-competition across diff targeted campaigns

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the confirmation! Smiley Happy