Duplicate Keywords self-competition across diff targeted campaigns[ Edited ]
Re: Duplicate Keywords self-competition across diff targeted campaigns
You are right!
If you have opted for geotargeting then bidding on the same keyword more than once is not considered duplicate in AdWords. That is if your ads are served up to different parts of the country/world for the same keyword, its really OK to bid on that keyword more than once because those campaigns are not competing with one another. example: "Digital Signage" with location targeting New York and "Digital Signage" with location targeting California are not duplicate keywords
Even if the keyword is of different match type- exact vs broad match, do not compete against one another