Duplicate Keywords, Different Matchtypes, Same AdGroup
We have some accounts with the same keywords with different match types in the same AdGroup. Many of the comments state it can drive up your costs because the keywords compete against each other in a mini auction before they enter the auction. However, it is my understanding that you will pay $0.01 more than the max bid of the next advertiser.
I usually avoid Broad Match in my accounts because they trigger too many irrelevant. Broad Match Modified seems to be the next best thing to appear in the most auctions while limiting Google's matching. Phrase Match is a match type I use most frequently. When I have Exact Match in my account it seems they are the top clicked keyword that leads me to believe they are winning the auctions and limiting our exposure. However Google editor considers different match types as duplicates and suggests not using duplicates.
Is it bad to use the same keyword in different match types and are they *technically speaking* different keywords?
Will using same keyword in different match types in one account increase the CPC?
If they same keywords are used in different match types then they are not considered as duplicate keywords. That's why you'll see the option in AdWords Editor to select between "Duplicates must have the same match type" and "Duplicates can have different match types".
It's not necessarily a bad thing to use the same keyword in different match types as it gives you the opportunity to see which match type works best. It sounds like you already have a good understanding of the match types so you've got that working to your advantage.
The exact matches aren't going to limit your exposure however, it's only going to capture search terms that match that specific keyword after all.
Does this clear everything for you?
ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Re: Duplicate Keywords, Different Matchtypes, Same AdGroup
Bid higher on exact, lower on phrase and the lowest on broad.
Using this strategy, when all match types could be matched to a query, the most restrictive type wins, your ad-rank will be higher, and as a result, your chances to win a higher position (in the auction) are higher.
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’