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Doubt on Impressions

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# 1
Follower ✭ ✭ ☆

Is there any problems if i get more impressions and less click on my ad.??

and also what if i checked with my keyword in google search for my ad visibility confirmations frequently?

1 Expert replyverified_user

Re: Doubt on Impressions

Top Contributor
# 2
Top Contributor
Yes, it will reduce the click through rate (CTR) and hence will contribute to a low quality score.
The negative keywords help to limit the ads triggering for relevant queries only. so add general negative keywords list as well as extract from search term report.
Also instead of making real time search, use ad preview and diagnostic tool to check whether ad is triggering or not.
Frequent real time searches for the same keyword may even stop showing ads to you as Google considers that you might be intentionally making the searches to lower down the advertisers CTR.

Regards
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