Re: Double Serving Policy
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Re: Double Serving Policy[ Edited ]
April 2015 - last edited April 2015
Double serving means - promoting same or similar content from multiple accounts on the same or similar queries, including different domains from the same business to promote same/similar contents.
Here's what the policy says -
- Diverse content: We don’t allow advertisers to promote the same or similar content from multiple accounts on the same or similar queries.
- Think about the target audience for your campaigns, and develop your keywords to fit the user's likely intent when searching.
- Each website that you promote should offer distinct value to users.
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