Domain names and punctuation in negative keywords?
I've seen some discussion on this but cannot find anything definitive, so looking for input. Is there any value to adding a web address as a negative keyword? The . and - in phrases aren't recognized are they? If people are searching for a domain, they will get right to that domain. In trying to weed out searches for businesses that use a lot of the same keywords as me, but have totally different potential customers -- is there any value to adding the domain of those businesses as negatives? My sense is there would NOT be -- but somebody suggested doing this. Any thoughts? Thanks!
Re: Domain names and punctuation in negative keywords?
Google generally ignores all punctuation and spaces. "granitecountersrus.com" is the same as "granitecountersrus com" and "granitecountersruscom".
Have you noticed a lower CTR on your ad when the search term was the website of a competitor? If not, you may be missing an opportunity to attract one of your competitor's customers to your site.
Best of Luck,!