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Does the order of words matter in a EXACT match

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a property management company and the top keywords are PROPERTY MANAGEMENT SAN DIEGO and SAN DIEGO PROPERTY MANAGEMENT. I have both of these setup as an exact match. I don't want to have duplicates but I am not sure with exact match if you have the same words is that considered a duplicate or do I need to get rid of one of them or do they both stand on their own. Thanks for the help. 

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Accepted by topic author Howard B
September 2015

Re: Does the order of words matter in a EXACT match

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Howard,

 

Welcome to Adwords Community.

 

In your case both keywords in Exact match (PROPERTY MANAGEMENT SAN DIEGO and SAN DIEGO PROPERTY MANAGEMENT) stands their own, Your keywords will trigger for different search terms and they are not duplicate keywords.

 

Below article explain more about Exact Match Type I hope this helpful to you.

https://support.google.com/adwords/answer/2497825?hl=en-AU

 

Thanks,

Aravindhu.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Howard B
September 2015

Re: Does the order of words matter in a EXACT match

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Howard,

 

Welcome to Adwords Community.

 

In your case both keywords in Exact match (PROPERTY MANAGEMENT SAN DIEGO and SAN DIEGO PROPERTY MANAGEMENT) stands their own, Your keywords will trigger for different search terms and they are not duplicate keywords.

 

Below article explain more about Exact Match Type I hope this helpful to you.

https://support.google.com/adwords/answer/2497825?hl=en-AU

 

Thanks,

Aravindhu.

Re: Does the order of words matter in a EXACT match

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hello Howard

 

The keywords will not be consider duplicate, so far you are using it for different keyword match type.

I will advice you to go for that, because it will open more ways for your advertising goals.

 

Cheers

David

Re: Does the order of words matter in a EXACT match

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
Howard B,

Adding more things to continue that keywords not consider duplicate but I suggest that if you use EXACT match type for above mention keywords.
PROPERTY MANAGEMENT SAN DIEGO and SAN DIEGO PROPERTY MANAGEMENT

Try to create 2 different ads by using same words (exact keywords) in title. it can be very beneficial for you to getting more impression, clicks & conversion.

Regards
Mohit

Re: Does the order of words matter in a EXACT match

Rising Star
# 5
Rising Star
Hi Howard,

You have some good advice here and I agree with all of them. Your top keywords are completely different entities since they are targeted in Exact. They will not eat into each others performance as the nature of the Exact Matchtype is such that it will only let a keyword get triggered when the SQR matches the sequence and the words exactly.

I would also take up Mohit's advice and try different ad copy variations to test which one works for you. Also, you should try using Dynamic Keyword Insertion in your ad copies, it can help you increase your relevance between the keywords and the ad copies and give you better results.

You can read more on DKI here: https://support.google.com/adwords/answer/74992?hl=en

Hope this Helps.

Cheers!
Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
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Re: Does the order of words matter in a EXACT match

Top Contributor
# 6
Top Contributor

@Howard B as a matter of interest, what is current Location targeting setting?

 

While it can be very useful to use location terms in your Keywords, it does mean you're missing all the searches for "property management" alone.  I very rarely use my home town/city in my search terms, relying upon Google to return the most relevant results, so you could be missing out on a good volume of searches.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Does the order of words matter in a EXACT match

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks for the following reply's it was very helpful.