Does the Remarketing campaign work with floodlight activities?
I have a remarketing campaign with display ads and it is accruing impressions and clicks. It also showed 3 conversions on the site. However, I have a floodlight counter tag on the home page, (which the remarketing campaign is directed to) that is not showing any activity in DFA. Also, there aren't any other conversions showing up with any of the other floodlight tags for the Remarketing campaign. What am I missing?
Re: Does the Remarketing campaign work with floodlight activities?
Hi Christel and welcome to the Community.
I have to admit, my knowledge of Doubleclick and Floodlight in particular is limited. How old are these conversions? All I can think of at the moment is that there might be a considerable time delay in reporting. Multi-channel funnels in Analytics can be delayed up to 48 hours so anything is possible