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Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My remarketing ad follows those who come to my company home page so I meet the minimum requirement (100). However, when they click-through, I want it to go to a different page. Do they have to go to home page or can I send them to a lesser trafficked page

2 Expert replyverified_user
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Accepted by Maxime T (Google Employee)
September 2015

Re: Does remarketing ad click-through have to go to home page

Rising Star
# 2
Rising Star
Hi Laura,

You can use any page in your website as the ads' landing page for a remarketing campaign. Doesn't have to be the same page captured by the remarketing list.

Sumanth
Sumanth Sridhar

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Marked as Best Answer.
Solution
Accepted by Maxime T (Google Employee)
September 2015

Re: Does remarketing ad click-through have to go to home page

Rising Star
# 2
Rising Star
Hi Laura,

You can use any page in your website as the ads' landing page for a remarketing campaign. Doesn't have to be the same page captured by the remarketing list.

Sumanth
Sumanth Sridhar

Re: Does remarketing ad click-through have to go to home page

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Laura G

Welcome to the Community..!

Its completely your wish where you want to send the users through re-marketing, just add that page to the destination URL for the re-marketing ads(whether using text ads or image ads).

Abhishek

Re: Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
The vendor I am using said we have less than 100 visitors to the page I want send the click-throughs. Does that make a difference if we don't have much traffic to the page?

Re: Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
My vendor said don't want to send traffic to the page I suggested because it gets less than 100 visitors. I know I need 100 visitors to trigger the remarketing ad - but does the CT page have to have more than 100 visitors?

Re: Does remarketing ad click-through have to go to home page

Google Employee
# 6
Google Employee
I can confirm that you can pick the landing page that you want, there's no requirement in terms of number of visitors to that specific page.

Re: Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thank you!

Re: Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thank you for taking the time to help me!