AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.4K members online now
4.4K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My remarketing ad follows those who come to my company home page so I meet the minimum requirement (100). However, when they click-through, I want it to go to a different page. Do they have to go to home page or can I send them to a lesser trafficked page

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Maxime T (Google Employee)
September 2015

Re: Does remarketing ad click-through have to go to home page

Rising Star
# 2
Rising Star
Hi Laura,

You can use any page in your website as the ads' landing page for a remarketing campaign. Doesn't have to be the same page captured by the remarketing list.

Sumanth
Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by Maxime T (Google Employee)
September 2015

Re: Does remarketing ad click-through have to go to home page

Rising Star
# 2
Rising Star
Hi Laura,

You can use any page in your website as the ads' landing page for a remarketing campaign. Doesn't have to be the same page captured by the remarketing list.

Sumanth
Sumanth Sridhar

Re: Does remarketing ad click-through have to go to home page

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Laura G

Welcome to the Community..!

Its completely your wish where you want to send the users through re-marketing, just add that page to the destination URL for the re-marketing ads(whether using text ads or image ads).

Abhishek

Re: Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
The vendor I am using said we have less than 100 visitors to the page I want send the click-throughs. Does that make a difference if we don't have much traffic to the page?

Re: Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
My vendor said don't want to send traffic to the page I suggested because it gets less than 100 visitors. I know I need 100 visitors to trigger the remarketing ad - but does the CT page have to have more than 100 visitors?

Re: Does remarketing ad click-through have to go to home page

Google Employee
# 6
Google Employee
I can confirm that you can pick the landing page that you want, there's no requirement in terms of number of visitors to that specific page.

Re: Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thank you!

Re: Does remarketing ad click-through have to go to home page

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thank you for taking the time to help me!