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Does quality score depend on the ad extensions?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi,

 

Apart from the relevancy between keywords, ad text and landing page what are the other factors which determine the quality score. Does it also depend on the ad extensions?

 

Thanks,

Richa

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Does quality score depend on the ad extensions?

Top Contributor
# 4
Top Contributor

Hi Richa,

 

I believe that if Ad Rank depends upon max CPC bid, Quality Score and how well you are using your ad extensions (http://adwords.blogspot.in/2013/10/improving-ad-rank.html), then definitely there is a correlation between each of these elements and you should be using Ad Extensions properly and in such a way that they provide relevant information to your users online.

 

I don't know if you happen to read this long time back traditional thread by Googler Tanmay around Quality Score, but I would certainly encourage you to go through this atleast once: https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/Ingredients-of-the-Quality-Score-...

 

It's a complete eye opener as far as QS is concerned Smiley Happy

 

Pankaj

View solution in original post

Re: Does quality score depend on the ad extensions?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Richa,

If you want to know the components you can go through this discussion - https://www.en.adwords-community.com/t5/Performance-Optimization/What-are-the-main-components-in-Qua...

Hope that helps,

Thanks,
Kaushik

Re: Does quality score depend on the ad extensions?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hey Richa Agarwal,

 

Quality Score doesn't have any effect on Ad Extensions. But using more ad formats can impact the Ad Rank. I strongly recommend to have a look at the following resources.

 

1. Quality Score : Definition

2. Insights on AdWords Auction (Must watch to understand the impact of Ad Formats)

 

Thanks!

Shafi Ahamed

 

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Does quality score depend on the ad extensions?

Top Contributor
# 4
Top Contributor

Hi Richa,

 

I believe that if Ad Rank depends upon max CPC bid, Quality Score and how well you are using your ad extensions (http://adwords.blogspot.in/2013/10/improving-ad-rank.html), then definitely there is a correlation between each of these elements and you should be using Ad Extensions properly and in such a way that they provide relevant information to your users online.

 

I don't know if you happen to read this long time back traditional thread by Googler Tanmay around Quality Score, but I would certainly encourage you to go through this atleast once: https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/Ingredients-of-the-Quality-Score-...

 

It's a complete eye opener as far as QS is concerned Smiley Happy

 

Pankaj