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Does keyword number affect quality score

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# 1
Visitor ✭ ✭ ✭

I have a large pool of keywords relating to a generic topic. When developing each more specific ad group under a more specific topic, I will narrow down the list of keywords. From this large list, I am unsure of whether or not to be loose with my keyword association or to be very specific. Will a large number of keywords affect the overall quality score of the ad group?

2 Expert replyverified_user

Does keyword number affect quality score

Top Contributor
# 2
Top Contributor

The predominant component of QS is expected CTR. So keywords with low CTR,  as long as they do not convert  - I would remove. 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Does keyword number affect quality score

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# 3
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In addition to @MosheTLV's statements about quality score components, focus on segmenting your keywords into specific ad groups.

 

This will allow you to tailor your messaging to your audience's specific search queries which, in turn, will increase your ad relevancy, boost your CTR, and ultimately give you a higher quality score. You will always have to "trim the fat" off your campaigns by analyzing your keywords performance. So review your search term reports, within Adwords, to determine which keywords you should part ways with or optimize.

 

 

Does keyword number affect quality score

Top Contributor
# 4
Top Contributor

Hi @MosheTLV,

 

To expand on the replies by Moshe and Cameron...

 

Have tightly defined ad groups with 1-15 very relevant keywords.

 

Kind Regards,

 

James

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