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Does a word have to exist in to match modifed broad?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

In another words... suppose i bid on "+send + money +overseas +russia"...

 

Will search query with a missing word like "send money to russia" or  "send money overseas" match?

 

 

 

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Accepted by topic author taewoo
October 2015

Re: Does a word have to exist in to match modifed broad?

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.

 

The use of the + sign in the keyword phrase tells the AdWords system that this is a word that must appear in the user's search query. So, no, search queries that are missing a word of your keyword phrase will not trigger your ads.

 

In the case of your example, your keyword phrase would not be matched to "send money to russia" because that search phrase does not include the word overseas which is required by your keyword.  

 

Also, your keyword phrase would not be matched to "send money overseas" because that search phrase does not include the word russia which is required by your keyword.

 

Hope that helps!


Theresa
Google AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author taewoo
October 2015

Re: Does a word have to exist in to match modifed broad?

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.

 

The use of the + sign in the keyword phrase tells the AdWords system that this is a word that must appear in the user's search query. So, no, search queries that are missing a word of your keyword phrase will not trigger your ads.

 

In the case of your example, your keyword phrase would not be matched to "send money to russia" because that search phrase does not include the word overseas which is required by your keyword.  

 

Also, your keyword phrase would not be matched to "send money overseas" because that search phrase does not include the word russia which is required by your keyword.

 

Hope that helps!


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: Does a word have to exist in to match modifed broad?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi taewoo,

@Theresa_Zook answered your question. But if you would still like to trigger your ad, I would suggest to combine Broad modified and Broad keywords.
If you use '+send +money overseas to russia' this will trigger all combination of search queries where 'send money' is used. And if the search query will have 'overseas' or 'russia' included, you will gain advantage in the ad auction.
Try to use '+send +money to russia' as your keyword and include as negative keywords all the locations where you don't send money (eg '-UK', '-Austria', ...)