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Does Est. 1st Page Bid include PAST competition or just CURRENT?

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# 1
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Are the estimated 1st page bid and top of page figures determined by taking into account PAST competition as well as CURRENT or just CURRENT?

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Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Does Est. 1st Page Bid include PAST competition or just CURRENT?

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# 2
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Hi Alex

Adwords system takes consideration of historical data in order to decide these estimation but how frequent or current they update this historical data like till yesterday or till last week that I am not aware of. Since it is work on real time basis so it must be quite updated as per my understanding.

I hope you got my point.

Abhishek

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Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Does Est. 1st Page Bid include PAST competition or just CURRENT?

Top Contributor
# 4
Top Contributor
Correct. Any estimate is based on statistical, historical data.
Google does not disclose, though, the statistical modeling used. (E.g. Sampling size, time range,. Confidence level... Etc....)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Does Est. 1st Page Bid include PAST competition or just CURRENT?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Alex

Adwords system takes consideration of historical data in order to decide these estimation but how frequent or current they update this historical data like till yesterday or till last week that I am not aware of. Since it is work on real time basis so it must be quite updated as per my understanding.

I hope you got my point.

Abhishek

Re: Does Est. 1st Page Bid include PAST competition or just CURRENT?

[ Edited ]
Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Thanks for your reply Abhishek. Can anyone shed more light into this question - specifically, in regard to estimated 1st page and top of page bid, is the historical data of the keyword based on the lifetime data of the keyword or is there a shorter, more specific time frame used to calculate these figures?

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Does Est. 1st Page Bid include PAST competition or just CURRENT?

Top Contributor
# 4
Top Contributor
Correct. Any estimate is based on statistical, historical data.
Google does not disclose, though, the statistical modeling used. (E.g. Sampling size, time range,. Confidence level... Etc....)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’