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Does Display Network uses Quality Score?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello Friends,


I would like to know whether Display Network has Quality Score like Search Network?


I feel the answer is NO but I am not sure.


I am confused about the same.


Thanks in advance

1 Expert replyverified_user

Re: Does Display Network uses Quality Score?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hey Naushin,

Just like the SE Network, QS is calculated for Display Network as well.
three factors used in determining the quality score:-

1. The relevance of the ad and the keywords in the ad group to a Display Network page.
2. The ad's performance history on a Display Network page and similar pages.
3. The quality of your ad's landing page.

Please read,

Re: Does Display Network uses Quality Score?

Top Contributor
# 3
Top Contributor
Yep; there is a QS for the display network
Check this discussion;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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