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Does Display Network uses Quality Score?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello Friends,

 

I would like to know whether Display Network has Quality Score like Search Network?

 

I feel the answer is NO but I am not sure.

 

I am confused about the same.

 

Thanks in advance

1 Expert replyverified_user

Re: Does Display Network uses Quality Score?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hey Naushin,

Just like the SE Network, QS is calculated for Display Network as well.
three factors used in determining the quality score:-

1. The relevance of the ad and the keywords in the ad group to a Display Network page.
2. The ad's performance history on a Display Network page and similar pages.
3. The quality of your ad's landing page.


Please read https://support.google.com/adwords/answer/2454010?hl=en,

Re: Does Display Network uses Quality Score?

Top Contributor
# 3
Top Contributor
Yep; there is a QS for the display network
Check this discussion;
https://www.en.adwords-community.com/t5/Performance-Optimization/Display-network-quality-score/td-p/...
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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