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Does Adwords keywords differentiate simplified and traditional Chinese?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all. I was setting up a search network ad for Taiwan, a Chinese-speaking region. The keywords I used are all in traditional Chinese. However, a significant number of searches will be initiated by simplified-Chinese speakers/devices. So I was wondering if I need a whole set of same keywords in the simplified version. I know that Adwords will automatically cover English misspellings, synonyms, or other close variables. Does Adwords provide the same coverage function for Chinese? Especially for Simplified and Traditional Chinese.

1 Expert replyverified_user

Does Adwords keywords differentiate simplified and traditional Chinese?

[ Edited ]
Top Contributor
# 2
Top Contributor

I think the best would be to address this question to our Chinese speaking colleagues on the AdWords Chinese community;

https://www.zh.advertisercommunity.com/t5/AdWords

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Does Adwords keywords differentiate simplified and traditional Chinese?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks MosheTLV