Does Adwords keywords differentiate simplified and traditional Chinese?
Hi all. I was setting up a search network ad for Taiwan, a Chinese-speaking region. The keywords I used are all in traditional Chinese. However, a significant number of searches will be initiated by simplified-Chinese speakers/devices. So I was wondering if I need a whole set of same keywords in the simplified version. I know that Adwords will automatically cover English misspellings, synonyms, or other close variables. Does Adwords provide the same coverage function for Chinese? Especially for Simplified and Traditional Chinese.
Does Adwords keywords differentiate simplified and traditional Chinese?[ Edited ]
October 2016 - last edited October 2016
I think the best would be to address this question to our Chinese speaking colleagues on the AdWords Chinese community;
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