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Does Adgroup name affect the Quality score?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have a doubt whether adgroup name affects the quality score. Though I know that the measure of QS does not include adgroup as the factor. But if we have keywords all related to 'TV' can we have 'Camera' as Adgroup name & will this not hamper the performance of the campaign??

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Marked as Best Answer.
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Accepted by topic author Dhani_8381
September 2015

Re: Does Adgroup name affect the Quality score?

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# 2
Participant ✭ ☆ ☆

 

 

 

Hi Dhani,

Adgroup name doesn't affect the Quality Score. Its just a group name of keywords.

How we calculate Quality Score:

Every time someone does a search that triggers your ad, we calculate a Quality Score. To calculate this Quality Score, we look at a number of different things related to your account, like the following:

>>Your keyword's past clickthrough rate (CTR): How often that keyword led to clicks on your ad
>>Your display URL's past CTR: How often you received clicks with your display URL
>>Your account history: The overall CTR of all the ads and keywords in your account
>>The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
>>Your keyword/ad relevance: How relevant your keyword is to your ads
>>Your keyword/search relevance: How relevant your keyword is to what a customer searches for
>>Geographic performance: How successful your account has been in the regions you're targeting
Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices


How Quality Score affects you:

As mentioned above, we calculate a Quality Score every time someone does a search for one of your keywords. This Quality Score is then used in several different ways, affecting the following things in your account:

>>Ad auction eligibility: Higher Quality Scores make it easier and cheaper for a keyword to enter the ad auction.


>>Your keyword's actual cost-per-click (CPC): Higher Quality Scores lead to lower CPCs. That means you pay less per click when your keyword has a higher Quality Score.


>>Your keyword's first page bid estimate: Higher Quality Scores lead to lower first page bid estimates. That means it's easier for your ad to show on the first page of search results when your keyword has a higher Quality Score.


>>Your keyword's top of page bid estimate: Higher Quality Scores lead to lower top of page bid estimates. That means it's easier for your ad to show towards the top of the page when your keyword has a higher Quality Score.


>>Ad position: Higher Quality Scores lead to higher ad positions. That means your ad can show up higher on the page when your keyword has a higher Quality Score.

In a nutshell, higher Quality Scores typically lead to lower costs and better ad positions. The AdWords system works best for everybody – advertisers, customers, publishers, and Google – when the ads we show are relevant, closely matching what customers are looking for. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.
 

Thanks
Anchal

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Dhani_8381
September 2015

Re: Does Adgroup name affect the Quality score?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

 

 

 

Hi Dhani,

Adgroup name doesn't affect the Quality Score. Its just a group name of keywords.

How we calculate Quality Score:

Every time someone does a search that triggers your ad, we calculate a Quality Score. To calculate this Quality Score, we look at a number of different things related to your account, like the following:

>>Your keyword's past clickthrough rate (CTR): How often that keyword led to clicks on your ad
>>Your display URL's past CTR: How often you received clicks with your display URL
>>Your account history: The overall CTR of all the ads and keywords in your account
>>The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
>>Your keyword/ad relevance: How relevant your keyword is to your ads
>>Your keyword/search relevance: How relevant your keyword is to what a customer searches for
>>Geographic performance: How successful your account has been in the regions you're targeting
Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices


How Quality Score affects you:

As mentioned above, we calculate a Quality Score every time someone does a search for one of your keywords. This Quality Score is then used in several different ways, affecting the following things in your account:

>>Ad auction eligibility: Higher Quality Scores make it easier and cheaper for a keyword to enter the ad auction.


>>Your keyword's actual cost-per-click (CPC): Higher Quality Scores lead to lower CPCs. That means you pay less per click when your keyword has a higher Quality Score.


>>Your keyword's first page bid estimate: Higher Quality Scores lead to lower first page bid estimates. That means it's easier for your ad to show on the first page of search results when your keyword has a higher Quality Score.


>>Your keyword's top of page bid estimate: Higher Quality Scores lead to lower top of page bid estimates. That means it's easier for your ad to show towards the top of the page when your keyword has a higher Quality Score.


>>Ad position: Higher Quality Scores lead to higher ad positions. That means your ad can show up higher on the page when your keyword has a higher Quality Score.

In a nutshell, higher Quality Scores typically lead to lower costs and better ad positions. The AdWords system works best for everybody – advertisers, customers, publishers, and Google – when the ads we show are relevant, closely matching what customers are looking for. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.
 

Thanks
Anchal