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Do the Keywords apply to both ad groups or do I need two sets?

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Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Do the Keywords apply to both ad groups or do I need two sets?

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# 2
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Hi Barbara S,

 

Welcome to the community...!

 

Create a separate ad group for each theme such as for each product you offer. The ads and keywords in each ad group should directly relate to that group's theme.

 

Please find more information about organizing your campaigns and ads below.

 

http://support.google.com/adwords/answer/1704396

 

Hope this helps,

 

Deepak

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Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Do the Keywords apply to both ad groups or do I need two sets?

Top Contributor
# 2
Top Contributor

Hi Barbara S,

 

Welcome to the community...!

 

Create a separate ad group for each theme such as for each product you offer. The ads and keywords in each ad group should directly relate to that group's theme.

 

Please find more information about organizing your campaigns and ads below.

 

http://support.google.com/adwords/answer/1704396

 

Hope this helps,

 

Deepak