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Do i need a budget to actively use the Auction insights tool?

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# 1
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1 Expert replyverified_user

Re: Do i need a budget to actively use the Auction insights tool?

Collaborator ✭ ✭ ✭
# 2
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Hello,

 

Yes, it relies on data comparing the impressions from your paid Search Ads vs those of competitors. You cannot have impressions from "Paid search Ads" without a budget, because to have impressions you have to bid on clicks.

Re: Do i need a budget to actively use the Auction insights tool?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Gil E,

If you ran your Adwords campaign in the past or you are running currently, you can use auction insight tool. You don't need actively budget to see the auction insight tool of your past campaign.


Thanks!
Shirish Suman

Re: Do i need a budget to actively use the Auction insights tool?

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Auction insights tool uses a time-frame to show data.

 

If you had no budget for the past month for example, you cannot see any data to compare your Paid Search ads against the competitor for this time range ( last 30 days) , because you have not run any ads.

 

You can only obtain competition data for time ranges when your Ads were shown, and for a limited amount of impressions, usually not all impressions are used.

Re: Do i need a budget to actively use the Auction insights tool?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Adrian,

Thanks for sharing your view.

I just want to understand one thing that i am able to see auction insights
data for one of my adwords account which is not being active since last 3
months.
I hope we will be able to see the competition data in auction insights for
our last campaigns but we cant't compare this with the current campaigns.

I hope this is what you want to say.

Please correct me if i am wrong.

Warm Regards!!!

Re: Do i need a budget to actively use the Auction insights tool?

Top Contributor Alumni
# 6
Top Contributor Alumni

If you set the date range you are viewing for the time3 months ago, when the campaign was serving traffic, you will be able to see some Auction Insights data, yes.

 

Assuming that the campaign was serving enough traffic at that time to activate the feature. (I mean, a campaign that was only getting 1 or 2 clicks a day might not show any Auction Insight data because there just wasn't enough data for the feature to work with.)


Theresa
Google AdWords Top Contributor
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