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Do all keywords in a phrase need to be searched for?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

One of the key phrases in our ad group contains four words. If only three out of the four words (or fewer) are searched for will the ad still show?

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
March 2017

Do all keywords in a phrase need to be searched for?

[ Edited ]
Rising Star
# 2
Rising Star

@Charles D

 

It depends on what match type you've set it to.  You can read up on each one and how they work here: https://support.google.com/adwords/answer/2497836?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March 2017

Do all keywords in a phrase need to be searched for?

[ Edited ]
Rising Star
# 2
Rising Star

@Charles D

 

It depends on what match type you've set it to.  You can read up on each one and how they work here: https://support.google.com/adwords/answer/2497836?hl=en

Do all keywords in a phrase need to be searched for?

Badged Google Partner
# 3
Badged Google Partner

It depends. Phrase match essentially means "in this order". So if the term is "dog daycare Portland Oregon", then 'dog daycare portland' would trigger an ad to show, but not 'dog daycare oregon'. In theory...

 

Of course nowadays Google automatically includes "close variants", so phrase and exact match aren't technically phrase or exact match anymore, and who knows what will trigger an impression. You just have to keep reviewing your search terms report, and add or exclude queries as they come in.

Tom