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Do ads correspond to each keyword or each campaign?

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# 1
Visitor ✭ ✭ ✭

Does each ad correspond to a single keyword or to the larger campaign?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do ads correspond to each keyword or each campaign?

Top Contributor
# 2
Top Contributor
Hi Anesah A,

Neither, ads belong to AdGroups. The ad impression can be triggered by any keyword within the same ad group. Organize your keywords in ad groups tight themes so that the copy of the ads are relevant to the keywords in the ad group.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do ads correspond to each keyword or each campaign?

Top Contributor
# 2
Top Contributor
Hi Anesah A,

Neither, ads belong to AdGroups. The ad impression can be triggered by any keyword within the same ad group. Organize your keywords in ad groups tight themes so that the copy of the ads are relevant to the keywords in the ad group.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Do ads correspond to each keyword or each campaign?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your reply! Does that mean the ad can't change for each keyword
within the same adgroup?

Re: Do ads correspond to each keyword or each campaign?

Top Contributor
# 4
Top Contributor
Hi Anesha A,

That is correct. Ad rotation is completely independent of the keyword. Any keyword in a group can trigger any ad with9in the same group.

Pete


Pete
petebardo -- Deadhead doing AdWords

Re: Do ads correspond to each keyword or each campaign?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Pete, but I am confused again as it seems that your response sort of contradicts itself! Is the ad specific to a keyword or to an ad group?
For example, if there is an ad group with 4 keywords, can there be one ad that is used for 1 of the keywords and a different ad that is used for the other 3 keywords?
I appreciate your help and patience!

Re: Do ads correspond to each keyword or each campaign?

Top Contributor
# 6
Top Contributor
Hi Anesha A,

I don't see a contradiction. The ad is specific to the ad group. Ad rotation is according to the campaign settings. Any keyword in the AdGroup can cause any ad within the same group, the keyword is not matched to any particular ad.

In your example, the answer is no. If you want to show particular ad copy for any keyword or group of keywords, place them in a separate ad group.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords