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Do account labels count towards account limits?

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# 1
Follower ✭ ✭ ✭

Hey everyone,


I'm trying to figure out if account labels go towards any account limits as listed at the bottom of this page:

 

Campaign and ad group limits:

 

  • 10,000 campaigns (includes active and paused campaigns)
  • 20,000 ad groups per campaign
  • 20,000 ad group targeting items per ad group (such as keywords, placements, and audience lists)

Ad limits:

 

  • 300 image/gallery ads
  • 50 text and non-image/gallery ads per ad group
  • 4 million active or paused ads per account

Targeting limits:

 

  • 5 million ad group targeting items per account (such as keywords, placements, and audience lists)
  • 1 million campaign targeting items per account (such as geo target and campaign-level negative keywords)
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign
  • 20 shared negative placement lists per account
  • 65,000 placements per negative placement list
  • 11,000 shared budgets per account
  • 20 shared negative keyword lists per account*
  • 5,000 keywords per negative keyword list*

Limits for business data and feeds:

 

  • 400K rows or feed items per account for dynamic ads, ad customizers, and extensions
  • 100 user-generated feeds or business data sets per account
  • 3,000 bytes per attribute (roughly 750 - 3,000 characters depending on the byte size of the character)

Ad extension limits:

 

  • 250,000 ad group-level extensions per account**
  • 50,000 campaign-level extensions per account**
  • 10,000 ad group-level extensions per campaign**
2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2015

Re: Do account labels count towards account limits?

Community Manager
# 2
Community Manager
Hi Michal,

The label limit is not listed in this list from the Help Center, but the maximum number of labels that can be applied to an account is 200. It is on the API help page here: https://developers.google.com/adwords/api/docs/appendix/limits?hl=en

You can also use a max of 100 characters for the label name, and 200 characters for the label description.

Cassie

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2015

Re: Do account labels count towards account limits?

Community Manager
# 2
Community Manager
Hi Michal,

The label limit is not listed in this list from the Help Center, but the maximum number of labels that can be applied to an account is 200. It is on the API help page here: https://developers.google.com/adwords/api/docs/appendix/limits?hl=en

You can also use a max of 100 characters for the label name, and 200 characters for the label description.

Cassie

Re: Do account labels count towards account limits?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
I have ~4,900 labels in my account and I don't see any errors... actively using them too. I think their documentation on that regard is wrong.

As far as my original question goes, I was asking if labels go towards any other limits in the account. Or do the label "limits" don't go towards any other counts in the account?

Re: Do account labels count towards account limits?

Community Manager
# 4
Community Manager
Hi Michal,

I've confirmed with our team that the documentation is correct; there is a limit of 200 account labels. That being said, one single label can be applied up to 1,000 times, so that may be where the confusion is coming from.

I'm not sure what you mean by the labels going toward any other limits listed. Which limit do you think they might fall under?

Cassie

Re: Do account labels count towards account limits?

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
Hey Cassie,

Thanks for looking into this. I'm fairly confused though now, because my account actively has ~4,900 labels, and I've applied them to tens of thousands times.

As far as the labels going towards any limits listed, I figured maybe somewhere under "targeting limits". I'm developing a new platform, and just making sure that we're not missing any details when it gets to limits.

Re: Do account labels count towards account limits?

Community Manager
# 6
Community Manager
Hi Michal,

I'm not sure how you've been able to do that in your account, but the limits I listed above are the official ones. Labels do not count toward any of the other limits since they fall into the specific label limits.

Cassie

Re: Do account labels count towards account limits?

Follower ✭ ✭ ✭
# 7
Follower ✭ ✭ ✭
Thanks Cassie.

Re: Do account labels count towards account limits?

Follower ✭ ✭ ✭
# 8
Follower ✭ ✭ ✭
Hey @AdWordsEng-Igor, I had this marked as solved a while back -- but I've recently read somewhere that you can have 200 labels, applies 100 times each, so total of 200,000 labels. Is this true?

Re: Do account labels count towards account limits?

Google Employee
# 9
Google Employee
No idea. I have no insight into account limits above and beyond what's available in public documentation. I'm but a humble programmer working on Editor.

Re: Do account labels count towards account limits?

Follower ✭ ✭ ✭
# 10
Follower ✭ ✭ ✭
Thank you sir -- I appreciate the reply.