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Do Keywords Derivations of the same word need separate entries?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When adding keywords, do I need to do separate entries for derivations of the same word? For example: would recycle, recycled, and recycling all need their own entries?

1 Expert replyverified_user

Re: Do Keywords Derivations of the same word need separate entries?

Top Contributor
# 2
Top Contributor

Hi ChrisWest,

 

Well No. You do not need to all of these variables if adding them as a positive keywords because broad, broad match modifier, phrase close variant & exact close variant solve this and reduce our work to add derivations.

 

But If you are adding these as negative keywords, you need to add all variations.

 

Hope that makes some sense!

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Do Keywords Derivations of the same word need separate entries?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks, Neha!