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Do I need to update my ad URLs when I update to https?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In 2017, Do I need to update my ad URLs when I update to the secure server https? I see responses from 2015 on this subject. 

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1 Expert replyverified_user

Do I need to update my ad URLs when I update to https?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Yes. I had to do this recently, and I asked my Google rep about it. She said you'll need to update all URLs to https, otherwise, your ads could be disapproved because they are redirecting. Don't forget to update your merchant center feeds as well (if you have them).

 

Do I need to update my ad URLs when I update to https?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi @Casey W

 

If the only thing that changes is from http to https, you don't specifically have to update your final urls. I am assuming you put in place a redirect. Google has no problem with redirects, as long as you are still using the same domain.

 

The issue you may come across with is does the redirect strip the auto-tagging or manual tagging for your web analytics? If so (it's most likely), you will want to update. If it doesn't, then there is no rush to update them now, but as you rotate in new ads you would want to use the direct url instead of running it through a redirect.

 

Best of luck.

Do I need to update my ad URLs when I update to https?

Top Contributor
# 4
Top Contributor

Hi Casey W,

Excessive redirects can cause disapproval of your ad. One redirect from http to https is not excessive. That, alone, will not cause your ads to be disapproved. Changing destinations from http to https could improve your landing page experience score, I'm not sure if that improvement would be significant.

So, I would agree with David G on this. Leave your current ads alone. With new ads, use the https address.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords