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Do I need to add black border to image ads?

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# 1
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Do I need to add a border to image ads? Or does Adwords add a border by default?

 

Sorry if this is a stupid question.

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do I need to add black border to image ads?

Top Contributor
# 2
Top Contributor

Hi @Ben Z,

 

Google says - Creatives with partially black or white backgrounds must have a visible border of a contrasting color.

 

The aim is to make the ads stand out from the usual interface/design of web pages where they are shown. Hence, yes, you should add a border to your image ad, not necessarily black or white. It should be clearly visible so that ads stand out. 

 

Hope it helps. 

 

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do I need to add black border to image ads?

Top Contributor
# 2
Top Contributor

Hi @Ben Z,

 

Google says - Creatives with partially black or white backgrounds must have a visible border of a contrasting color.

 

The aim is to make the ads stand out from the usual interface/design of web pages where they are shown. Hence, yes, you should add a border to your image ad, not necessarily black or white. It should be clearly visible so that ads stand out. 

 

Hope it helps. 

 

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.