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Display network with Keyword targeting option

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# 1
Visitor ✭ ✭ ✭

 I am trying to add keywords to my display network campaign as per this support page - https://support.google.com/adwords/answer/2453980?hl=en

 

The above page mentions the step as -

 

  1. Sign in to your AdWords account.
  2. Click the Display Network tab.
  3. Click + Targeting above the graph.
  4. Select which ad group you'd like to add your keyword to.
  5. Click the "Add targeting" dropdown menu and select "Display keywords." Add your keywords to the keyword box, one per line (your keywords can include multiple words) and click Add keywords. Or, type your keyword in the box and click Find related keywords to get keyword ideas. Then, click the double arrows next to each keyword you'd like to add.
  6. Click Close to save your changes.

 

But in step 5, when I click, "add targeting" he dropdown menu does not show "Display Keywords" Option. 

I only see Interest & remarketing, gender, age.

 

See the attached image here - 

Google Display Keyword.jpg

 

 

How can I add keywords to my display network Only campaign? Please help.

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by CassieH (Community Manager)
January 2016

Re: Display network with Keyword targeting option

Top Contributor
# 2
Top Contributor
Hi there;
You selected display ---> mobile apps installs
You should select, Dispaly ---> all features.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by CassieH (Community Manager)
January 2016

Re: Display network with Keyword targeting option

Top Contributor
# 2
Top Contributor
Hi there;
You selected display ---> mobile apps installs
You should select, Dispaly ---> all features.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Display network with Keyword targeting option

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Encoch

You campaign type is Mobile App Install which don't have that option. Create a "Display Network - All Features" campaign to have that feature but you won't able to target pre-defined mobile app categories with that.

Abhishek

Re: Display network with Keyword targeting option

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Yes thanks Moshe and Abhishek.