Display network tips for web developer client
I've been doing Adwords consulting for a while now, recently I've looked into GDN campaign - something I neglected for a while.
I'm struggling to get a good ROI for my clients on GDN - perhaps my targeting is off and I'm targeting a mix bad of sites.
Can someone give me some tips and strategies specifically for web developer client.
I will be using remarketing, but also looking for ways to reach new customers.
Re: Display network tips for web developer client
By "web developer client" you mean that your client is in the "programming and designing websites business"?
GDN-tagreting can be tough, although for some business niches it´s a perfect match. I have one high-spend client who only does GDN, world-wide, with lots of conversions every day. But that´s a rare exception, and I wouldn´t expect it to work that well for a "programming and designing websites business"
But re-marketing - yes! Can definitely work, does so for most businesses in my experience. At least if well managed (you don´t want a 90 days cookie and unlimited frequency cap).
Check out the Topics and Interest categories - there are some could be a good fit for you. But be careful. Start with low bid (or high bids and than quickly lower bids when it has quick started). Use good creatives