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Display network targeting

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# 1
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When you setup display targeting under the Display Network, you would expect that the ads would only show when all conditions are met. This is even shown in the Venn Diagram within adwords. I have one campaign where I specified Topics, Interest, Gender and Age. No keywords. At the end of the day this is what adwords is reporting on my campaign:

 

Number of impressions:

 

Age: 14,948

Gender: 14,948

 

So for so good, the ads where shown to the age and gender group I selected. I was curious what Interests and Topics were matched.

 

Number of impressions:

 

Interests: 5

Topics: 5

 

Does it mean that my selection was interpreted as: 

 

(AGE and GENDER) or (AGE and GENDER and INTEREST and TOPICS)?

 

That doesn't make any sense. 

 

 

1 Expert replyverified_user

Re: Display network targeting

Top Contributor
# 2
Top Contributor

Hi there;

You are correct.  However, one of our colleagues (Calin) found that with interests and demographic targeting, the OR condition applies.This is shown on the Venn diagram.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Display network targeting

Visitor ✭ ✭ ✭
# 3
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If in doubt check the Venn diagram. It is an AND condition unless you specify 'Bid Only' instead of 'Target and bid' when you make your selection.