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Display ads - Animated gif image accepted or not?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi All,

 

I have been trying to run display ads using animated gif images. Below is the image, you can see that. The image has followed all the policies created by Google - https://support.google.com/adwordspolicy/answer/176108?hl=en . Still, Google Adwords is showing some error when I am uploading the image. I would like someone to review the image & help me , why I am not able to upload this image to run display ads.

 

 Marketing automation without loop.gif

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Marked as Best Answer.
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Accepted by James_Clemens (Top Contributor)
February 2017

Display ads - Animated gif image accepted or not?

Rising Star
# 4
Rising Star

If you are trying to upload this as an image ad, it won't work.  You can't use an animated gif as a straight image ad.  If you want to explore image animations in your display campaigns, check out Google Web Designer - https://www.google.com/webdesigner/

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

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Display ads - Animated gif image accepted or not?

Rising Star
# 2
Rising Star

Does this answer help you: https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/How-To-Upload-a-gif-Into-AdWord...

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Display ads - Animated gif image accepted or not?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Thank you for the link Philip.

 

I would like someone in this community to check the image and tell me what is wrong here. 

Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
February 2017

Display ads - Animated gif image accepted or not?

Rising Star
# 4
Rising Star

If you are trying to upload this as an image ad, it won't work.  You can't use an animated gif as a straight image ad.  If you want to explore image animations in your display campaigns, check out Google Web Designer - https://www.google.com/webdesigner/

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Display ads - Animated gif image accepted or not?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I am also a little confused as I successfully uploaded an animated gif that fulfilled the image requirements (correct dimensions - 160x600pxl, below 150KB, animation shorter than 30secs etc), but I have subsequently spotted the ad displaying in the display network, but the bottom of it was chopped off. Speaking to Google I was told that it was cut off because the display network adapts ads to the available space, and that i should instead use responsive ads. But it seems responsive ads do not accept gif format. What now?! Does anyone have any further thoughts on this dilema? 

 

Many thanks!

Display ads - Animated gif image accepted or not?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

I think your Animated GIF ads is faster than 5 FPS, that may be the reason of rejection. sharing the guidelines below.

 

I know you said that you meet the guidelines, but just for us to be completely sure, all animated .GIF banners must be:
- 150kb or smaller
- Animation length must be 30 seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5 FPS