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Display URL?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

what will be the alternative solution when display URL more than 35 characters?

1 Expert replyverified_user

Re: Display URL?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Santosh

You can use Dynamic Keyword Insertion if you are short by 2-3 characters, if it is more than that then I don't think their is any other way to do it.

Read this Adwords Help Article on Dynamic Keyword Insertion:-
https://support.google.com/adwords/answer/2454041?hl=en

I hope this helps!

Abhishek

Re: Display URL?

Rising Star
# 3
Rising Star
Hi Santosh,

Are you using 'www.' in your display URL as well? If yes, then I suggest you take them out and it would give your another 3-4 characters to be used.

Other than this, if you are falling short a few character due to a long domain name, then you have to sacrifice on the CTA or any info you want to put after the "/". And if you are still facing issue with the domain name, as in the domain name itself is longer than 35 chars, then you need upload it as it is ( you don't have an option here) and then while going live with the ads, request an exception for the long display URL ( doing this through the editor will be easier). Once you have requested an exception, the ad should get approved and when your ads show on the SERP, your Display URL will be automatically shortened by AdWords like 'abcd....lmn.com'.

Here is an article on the same, read till the bottom of the page: https://support.google.com/adwords/answer/2616010?hl=en

Hope this helps.

Cheers!

Shashank

Cheers,
Shashank Singh, AdWords Rising Star |
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