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Display Network

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# 1
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Hi

 

For Display Network Campaign, when we are targeting with keywords our ads are showing in some irrelevant placements, which doesn't  give any clicks or Leads. How the keyword targeting will work. Is it Consider any match types?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Network

Top Contributor
# 2
Top Contributor
Hi Raghavendra,

On Google display network all the keywords are considered as 'Broad Match'.

https://support.google.com/adwords/answer/2497680?hl=en

You can exclude irrelevant placements, which is not profitable for your business.

https://support.google.com/adwords/answer/2454012?hl=en

You can also use negative keywords to refine your contextual targeting on display network

https://support.google.com/adwords/answer/2453972

Hope this helps,

Deepak

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Network

Top Contributor
# 2
Top Contributor
Hi Raghavendra,

On Google display network all the keywords are considered as 'Broad Match'.

https://support.google.com/adwords/answer/2497680?hl=en

You can exclude irrelevant placements, which is not profitable for your business.

https://support.google.com/adwords/answer/2454012?hl=en

You can also use negative keywords to refine your contextual targeting on display network

https://support.google.com/adwords/answer/2453972

Hope this helps,

Deepak

Re: Display Network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭