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Display Network only - Remarketing vs - all features

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have some questions about display campaign settings:

 

If I have a Display Network only - all features campaign, and my ad group is set to "Target & Bid" for the list, for ex. "site visitors", wouldn't that basically be the same as if I were to have a Display Network only - Remarketing with an ad group set to "Target & Bid" on "site visitors"?

Re: Display Network only - Remarketing vs - all features

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi jennyfm,

From the way you have described it, yes, they would basically be the same as they are targeting the same thing but in 2 different ways.

With the display campaign you would have more options for expansion if you wanted to but personally I'd keep my RM and Display targeted campaigns separate for easier reporting and analysis.