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Display Network only - Mobile app engagement HELP

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello.

 

My app have 1500 installs and yesterday I run a "Display Network only - Mobile app engagement" and stats show that my ads recieved 140,000 impressions.

 

From what I know, under this type of campaigns the ads are shown to people who already install my app. For this reason ,I dont understand how my ads where make 140,000 impressions if my app has only 1,500 installs and 700 active users.

 

Thanks

Display Network only - Mobile app engagement HELP

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Its because adwords may also show to the people who are interested in your apps conent

 

See here  https://support.google.com/adwords/answer/6310653?hl=en

 

Mobile app engagement campaigns are a great choice if you’re focused on finding folks interested in your app content, getting people who have installed your app to try your app again

Display Network only - Mobile app engagement HELP

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Don't forget to set capping. Maybe you ads are displayed to these some people many, many times