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Display Network Keywords CPC

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# 1
Visitor ✭ ✭ ✭

I want to know how to change just the display network keywords CPC?

 

Any help on how to do this would be great.

 

Thanks.

2 Expert replyverified_user

Re: Display Network Keywords CPC

Top Contributor
# 2
Top Contributor

Hi Jbcm15,

 

This will depend slightly on the settings for your Google Display Network campaign.

 

First, please take a look at the SETTINGS tab and look under the section "Bidding and budget".

 

If your bidding is not set at the campaign level then you should be able to change your bids under the DISPLAY NETWORK tab in the "Display Keywords" section.

 

Here are a few resources that may be of assistance to you:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375454

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454058

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2470106&from=112269&rd=2

 

Please let us know if you are still having trouble and we can explore some other options for you.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Display Network Keywords CPC

Top Contributor
# 3
Top Contributor
Hello Jbcm15,

As you said "JUST" want to change display network CPC. I am wondering if you running your same campaign for both search and display network?

Thanks,
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Display Network Keywords CPC

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Hello Jbcm15,

 

Display network CPCs are controlled at ad group levels and not at keyword level.  Keywords don't have a separate display network CPC, it has only "Max. CPC" which affects both "Search" and "Display".

 

I would recommed you to create a sperate campaign for display network and control the CPCs from there.

 

Thanks,

Nimesh.

Re: Display Network Keywords CPC

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Well,

with the latest update of the Display Network software and interface you can actually bid at keyword level when targeting the display network

 

We’ve been hard at work behind-the-scenes to give this engine its biggest enhancement ever, the ability to combine the reach of display with the precision of search, using Next-Gen Keyword Contextual Targeting. This means that you can fine-tune the performance of your contextual campaigns down to individual keyword level..

 

http://adwords.blogspot.se/2012/03/better-way-to-buy-display.html