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Display Campaigns SOS

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# 1
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Hello.

 

I have been trying to control "fraude" clicks from Display Campaigns but is getting very HARD because every day a new site appears that send me fraudulent clicks.

 

This is JUST and example: http://guardalo.org/

 

It cost me $80 in clicks, a "magic" CTR of 5% and ALL improductive clicks.

 

Every time I see a site from display with HIGH CTR,  90% of posibility to be a fraudulent site that add adsense places next to a foto or video.

 

So, how can I control this lovely sites??? I am excluding them one per one, but every day there are new one.

 

I think this is killing adwords display results.

 

Thanks 

 

 

 

 

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Campaigns SOS

Top Contributor
# 2
Top Contributor

Hello,

 

In case the websites or pages you find are irrelevant to what business you are into, you always have an option to exclude them. Here are the details on how to exclude: https://support.google.com/adwords/answer/2454012?hl=en

 

If you think that you are getting repeated clicks from one website, it doesn't necessarily mean that all those clicks are invalid clicks. Google does have sophisticated tools and techniques to take care of their advertisers. More details about Google's protection against this fraudulent are here: http://www.google.com/ads/adtrafficquality/invalid-click-protection.html

 

Still if you think that there are fraud clicks, you can report that using this troubleshooter: https://support.google.com/adwords/troubleshooter/2557048?hl=en

 

Pankaj 

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Campaigns SOS

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆
Hi,

Publishers can't clicks the ads on their own sites, clicking their own ads for any reason is prohibited. Google has a protection system against Invalid Clicks can protect advertisers against click fraud by working to isolate and filter out potentially invalid clicks. Learn more about Google’s Protection against Invalid Clicks:- http://www.google.com/ads/adtrafficquality/invalid-click-protection.html

Firstly, you have to check out those valid reasons for increasing traffic and clicks:- http://www.google.com/ads/adtrafficquality/advertisers/valid-reasons-for-increases-in-traffic.html

Secondly, If you suspect that your account is affected by invalid click activity, you can request an a Click Investigation. Specialists from Ad Traffic Quality team use a variety of different signals including click and impression information to identify sources of invalid activity. As a result of the large number of data points we look at, an investigation into your account may take several days to complete. Step-by-Step instructions are found here: http://www.google.com/ads/adtrafficquality/advertisers/click-investigation-request.html

Also, you can add managed placements to show your ads on certain sites that are part of the Display Network, if you are not satisfied with the current automatic placements performance:- https://support.google.com/adwords/answer/6080589?rd=1

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Campaigns SOS

Top Contributor
# 2
Top Contributor

Hello,

 

In case the websites or pages you find are irrelevant to what business you are into, you always have an option to exclude them. Here are the details on how to exclude: https://support.google.com/adwords/answer/2454012?hl=en

 

If you think that you are getting repeated clicks from one website, it doesn't necessarily mean that all those clicks are invalid clicks. Google does have sophisticated tools and techniques to take care of their advertisers. More details about Google's protection against this fraudulent are here: http://www.google.com/ads/adtrafficquality/invalid-click-protection.html

 

Still if you think that there are fraud clicks, you can report that using this troubleshooter: https://support.google.com/adwords/troubleshooter/2557048?hl=en

 

Pankaj 

Re: Display Campaigns SOS

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Dear Isadora R ,

I believe your Display Campaigns need a lot of Optimization stuff.

Follow these few Display Network Optimization Tips and these might help you get your campaign more organized .
1. Choose the right keywords
2. Exclude irrelevant keywords
3. Select placements and topics
4.Exclude irrelevant sites and topics
5. Reach people who’ve already shown interest
6. create a remarketing campaign, or reach customers interested in specific categories.

For further optimization tips i would recommend you to read following :

https://support.google.com/adwords/answer/2549129?hl=en

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Campaigns SOS

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆
Hi,

Publishers can't clicks the ads on their own sites, clicking their own ads for any reason is prohibited. Google has a protection system against Invalid Clicks can protect advertisers against click fraud by working to isolate and filter out potentially invalid clicks. Learn more about Google’s Protection against Invalid Clicks:- http://www.google.com/ads/adtrafficquality/invalid-click-protection.html

Firstly, you have to check out those valid reasons for increasing traffic and clicks:- http://www.google.com/ads/adtrafficquality/advertisers/valid-reasons-for-increases-in-traffic.html

Secondly, If you suspect that your account is affected by invalid click activity, you can request an a Click Investigation. Specialists from Ad Traffic Quality team use a variety of different signals including click and impression information to identify sources of invalid activity. As a result of the large number of data points we look at, an investigation into your account may take several days to complete. Step-by-Step instructions are found here: http://www.google.com/ads/adtrafficquality/advertisers/click-investigation-request.html

Also, you can add managed placements to show your ads on certain sites that are part of the Display Network, if you are not satisfied with the current automatic placements performance:- https://support.google.com/adwords/answer/6080589?rd=1

Re: Display Campaigns SOS

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
Panka.

As I wrote in my question, I AM excluding site BUT every DAY appears new ones.

Regarding invalid clics they are from REAL users, but if you add an image next to an adesence space, the CTR will be very high and ofcourse theres will be invalidad clicks.

I can report to Google, but I will be doing all time becuase all tiem appears new one.

Do you understand??


Re: Display Campaigns SOS

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# 6
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Ahmed.

Who said that Publisher are making invalidad clicks??

Regarding the clicks investigation, is not possible because if I have to do that to controll the campaigns, I will have to do it all time because every day lot of site like that start sending traffic.