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Display Campaign targeting Keyword & Placement

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# 1
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Hi, 

 

I created a Display campaign and am trying to target on the basis of Keywords and Placements. I chose 5 keywords to get started with keyword targeting and also opted for placement targeting for the same ad group.

 

Now, as Display ads are being reviewed, I see the 'Display button' tab. In the 'Placement', I have selected 10 Mac related sites but the speech bubble says "Showing ads right now?" No.

 

Also, when I go to the 'Display Keywords' tab and check the speech bubble, it says "Your keyword, combined with other targeting in your ad group, matches very few pages on the Display Network."

 

 

May I know why is it happening so?Smiley Sad

 

Thanks,

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by Maxime Test (Google Employee)
September 2015

Re: Display Campaign targeting Keyword & Placement

Top Contributor
# 2
Top Contributor

Hi there;

The combination of your targeting methods (keywords + placements) is too narrow;

Either expand the (managed) placements list or I would try topics + placements;

Also, add  a few more keywords (total 15-10)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Maxime Test (Google Employee)
September 2015

Re: Display Campaign targeting Keyword & Placement

Top Contributor
# 2
Top Contributor

Hi there;

The combination of your targeting methods (keywords + placements) is too narrow;

Either expand the (managed) placements list or I would try topics + placements;

Also, add  a few more keywords (total 15-10)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’