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Display Advertising

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# 1
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How can we pick sites on which we want to show our ads in Display Advertising?

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Accepted by topic author Talib M
April 2016

Re: Display Advertising

[ Edited ]
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# 4
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If you don't know the websites as placement suitable/ best for your ads, then switch to automatic placement else you can use bid adjustment for "top Content" where content refers to placements.
bid adjustment for "top Content" is applicable at adgroup level within the range (0% to +500%).

Else, you have a few other targeting options to yield better results. These include:
Display Keywords
Topics
Demographics
Interest and Remarketing

You can use the combination for best results with Target and Bid setting.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

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Re: Display Advertising

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# 2
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Hi @Talib M,

 

You will need to add managed placements. Check this help center article for explanation - https://support.google.com/adwords/answer/2471182

 

If it does not help, feel free to post again. 

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Display Advertising

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# 3
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Thanks! I'll read it
Marked as Best Answer.
Solution
Accepted by topic author Talib M
April 2016

Re: Display Advertising

[ Edited ]
Top Contributor
# 4
Top Contributor

If you don't know the websites as placement suitable/ best for your ads, then switch to automatic placement else you can use bid adjustment for "top Content" where content refers to placements.
bid adjustment for "top Content" is applicable at adgroup level within the range (0% to +500%).

Else, you have a few other targeting options to yield better results. These include:
Display Keywords
Topics
Demographics
Interest and Remarketing

You can use the combination for best results with Target and Bid setting.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Display Advertising

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# 5
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Thank You!

Re: Display Advertising

Top Contributor
# 6
Top Contributor
On the page reference by Ratan-Jha, Google says: "If you'd like your ads to show on certain sites that are part of the Display Network, add them as placements to your ad groups. These could be placements related to your products or services, or online destinations that your customers visit."

However, Talib M seems interested in how he can pick sites on which he wants to show his ads in Display Advertising? One logical approach, of course, is to set a very wide net in the sea and see what happens. This translates to using automatic placements initially and when you have some meaningful stats, switching to managed placements by promoting the sites that have good stats.

Though very effective in some scenarios, the above approach, however, might as well prove too costly in cases when the advertiser is short of funds. An alternative in some cases is, of course, putting in more work and less money at the very beginning. Here is a way how you can do it.

Select Display Planner under the Tools tab, then the "Search for new targeting ideas using a phrase, website, or category" drop-down. Complete the sheet as prompted, enter a phrase or your website, and hit "Get placement ideas".
On the next page select "Individual targeting ideas", "Placements" and "Sites". What you'll get is a nice number of potential sites worth your consideration for targeting. Because the list is machine generated you are advised to check out each recommended website for relevance very thoroughly before you start spending.

The moral in the story is that it is highly advisable to invest much more work at the very beginning than most advertisers do. Letting the horses run freely right away and hoping for a piece of good luck often proves futile. (While I admit that sometimes it works fine.)

Best,
Lakatos