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Display Account Structure Help Needed

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# 1
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Hi all,

My greetings to everyone out here.


I am confused in structuring a Display Campaign structure. The campaign is about various jobs for different job locations.


Now, here is the problem. I have various job titles and locations like as under. Can anyone please suggest how should I structure the campaign?


Should I set up the campaign as per different locations and then pave way for individual ad groups for the job titles (there are few similar job titles for same locations also)?


Or should I create the campaign as per job titles (There are 40 in total) and target as per locations?


Please help in understanding this job and location based campaign!



1 Expert replyverified_user

Re: Display Account Structure Help Needed

Top Contributor
# 2
Top Contributor

Hi @Jack N;

Generally speaking, I'm a great fan of localized campaigns. In that way you could tailor the landing page and keywords to the culture and customs in each location, and make the landing pee more "locally appealing" to the targeted audience.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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